Social Media Marketing for Startups
5 lectures from top founders and CEOs. Get social media training for your business!
Dan Martell, Co-Founder of Flowtown Introduction to Social Media Marketing
- How to use social to launch, position your messaging and get distribution.
- Foundation: Keywords and Position
- Take a Guess
- Deal in High Volume
- Utilize Tools
Stew Langille, Vice President of Marketing at Mint.com Creating Engaging Content
- Creating content in a variety of mediums – writing blog posts, engaging tweets or video/podcast/etc.
- Content is King
- Talk about the problem, not about your solution
- Distribution
- Engaging blog writing / tweeting
- Writing great headlines
Laura Lippay, Search and Social Marketing Consultant Improving Your Search Rankings With Social Media
- A look into how search and social interact with each other
- Using Search to Own Social
- Control the Discussion
- Feed Traffic Back
- Social Sucess = Search Visibility
- Writing great headlines
Jeff Widman, Founder of Brandglue.com Leveraging Your Audience to Increase Your Reach
- What makes people want to share? How to make your content shareable – technically and psychologically.
- Social Means Sharing
- Make it easy
- Ask at the right time
- Social Proof
- Building Twitter Followers
- Website
- Build an Initial List
Jonathan Strauss, Co-Founder of awe.sm Optimizing and Measuring Your Impact
- This section is focused on the metrics and analysis side of social.
- Conversion Metrics
- Simple URL tracking
- Social Conversions
- Word of Click
- Email to share
- What should you track?
Yes, please sign me up for Social Media Marketing for Startups!
