Data-Driven Marketing: Leveraging Big Data for Your Business

Learn about the tools and skills your organization needs to build successful big data-driven marketing campaigns. 

This course, taught by Professor Johannes Gehrke of the Johnson School of Management at Cornell University, introduces you to the world of big data and data scientists. You explore some of the ways that data can inform your marketing strategy and open the door to targeted, customer-aware advertising. Hands-on activities and downloadable templates help you bring the ideas back to your own organization and apply them immediately.