Noli Alleje

There are real estate authors and real estate lecturers. And then there is Noli Alleje.

Noli, known in the real estate industry as “El Subastahero”, heads The Property Forum Philippines and is the #1 auctioneer in the country today. He also produced the first real estate TV show in the Philippines. Noli pioneered the auction sales system in the country and has bid out over 4,000 real estate assets worth more that P8 billion all over the Philippines.

Noli started investing in small foreclosed properties back in 1999 when the foreclosed assets department of the banks were still in the basement, considered an admin function of maintenance and security. “It was a field where the soft-hearted would not dare to go,” Noli recalls.

His bravado and hard work paid off. His first major deal was when he had an auction in UCPB and it was sold out. Noli says, “A long line of bidders were there. With this contract of two years, we auctioned off more than P3 billion worth of properties.” Later on, he was able to purchase the asset management company of GE Money Bank.

Noli excels in foreclosure sales and investments strengthened by his expertise in market planning and sales productivity. He has handled various real estate developers as exclusive marketer and heads the international real estate promoter recruitment for Landco Pacific.

For years, Noli has acquired all sorts of real estate, from raw land and house and lots to buildings and even an island. He has done every kind of real estate strategy, including holding, fixing, leasing, and flipping.