Do you want a comprehensive, hands-on, step-by-step guide to investing in the stock market? Attend The Complete Stock Market Investing Course, covering all the details of fundamental and technical analyses taught by two top stock market experts Prof. Gavin Lee, CFA® and Ricky So, RFP®.

In this four-week course, you will not learn from lectures but you will actually build your own stock portfolio as you analyze, select, buy, and set up your trade. You will be using the tools that investors use, plus soon-to-be-launched stock tools, to evaluate stocks using both fundamental and technical analyses.

Stop relying on hot stock tips and rumors on online forums and Facebook groups and start thinking and analyzing on your own! Become a better educated, well-trained, and more confident stock market investor.

What You Will Learn

Session 1: Performing Fundamental Analysis

A. Introduction to Fundamental Analysis

  • Better investing with fundamentals
  • Relying on the basic info the pros use
  • Where to find fundamental data
  • Understanding basic accounting and math
  • Getting in sync with the fundamental calendar

B. Analyzing a Company’s Profitability Using the Income Statement

  • Digging deep into the income statement
  • Taking in the top line – revenue
  • Calculating profit margin
  • Comparing a company’s profit to expectations

C. Measuring A Company’s Staying Power With the Balance Sheet

  • Familiarizing yourself with the balance sheet
  • Understanding the parts of the balance sheet
  • Analyzing the balance sheet
  • The danger of dilution

D. Tracking Cash with the Statement of Cash Flows

  • Looking at the cash flow statement as a fundamental analyst
  • How investors may be fooled by earnings, not cash flow
  • Understanding the fundamentals of free cash flow

E. Using Financial Ratios to Pinpoint Investments

  • Which financial ratios you should know and how to use them
  • Getting familiar with the Price-to-Earnings Ratio
  • The PEG

F. Mining the Proxy Statement for Investment Clues

Assignment: Analyze 3-5 Companies

Session 2: Making Money from Fundamental Analysis

Presentation of Assignment

A. Looking for Fundamental Reasons to Buy or Sell

  • Looking for buy signals from the fundamentals
  • Knowing when to bail out of a stock
  • What dividends can tell you about buying or selling a stock

B. Finding a Right Price for a Stock Using Discounted Cash Flow

  • How minding intrinsic value can help you
  • Performing a discounted cash flow analysis
  • Making the discounted cash flow analysis work for you

C. Using the Annual Report to See What a Company Is Worth

  • Familiarizing yourself with the annual report
  • How to tackle a massive annual report
  • Examining what the auditor’s opinion means for investors

D. Analyzing a Company’s Public Comments and Statements

  • Using analyst conference calls as a source of fundamental information
  • Getting in tune with fundamental information with media
  • Knowing when to pay attention at shareholders meetings

E. Gleaning from the Fundamental Analysis Done by Others

  • Reading analysts’ reports for fundamental analysis clues

F.  Performing “Top Down” Fundamental Analysis

  • Monitoring the economy
  • Analyzing the key measures of the economy’s health
  • Using leading economic indicators

Assignment: Select 3-5 Stocks to Buy

Session 3: Getting Started With Technical Analysis

Presentation of Assignment

A. Uncovering the Essence of Market Movement

  • Identifying crowd behavior
  • Figuring out what’s normal
  • Identifying crowd extremes
  • Tracking volume
  • Sampling information about sentiment
  • Using calendar effects
  • Searching for historic key reversals

B. The Art of Trading

  • Classifying indicators
  • Examining how indicators work
  • Establishing benchmark levels
  • Choosing indicators

C. Managing the Trade

  • Building trading rules
  • Controlling losses
  • The stop-loss order
  • Adjusting positions

D. Reading Basic Bars: How to Pounce on Opportunities

  • Building basic charts
  • Using bars to identify trends
  • Zooming in and out

E. Reading Special Bar Combinations: Small Patterns

  • Finding clues to trader sentiment
  • Understanding spikes
  • Grasping gaps
  • Using the trading range to deal with change effectively

F. Redrawing the Price Bar: Japanese Candlesticks

  • Anatomy of a candlestick
  • Sizing up emotions
  • Turning to reversal patterns
  • Continuation patterns
  • Combining candlesticks with other indicators

Assignment: Using Charts to Analyze 3-5 Stocks

Session 4: Trading Strategies

Presentation of Assignment

A. Seeing Patterns

  • Introducing patterns
  • Continuation patterns
  • Classic reversal patterns
  • The measured move

B. Drawing Trendlines

  • Looking closely at a price chart
  • Forming an impression of trends
  • Creating rule-based trendlines
  • Drawing internal trendlines

C. Transforming Channels into Forecasts

  • Channel-drawing basics
  • Using channels to make profit and avoid loss
  • Dealing with breakouts
  • Riding the regression range
  • Pivot point support and resistance

D. Using Dynamic Lines

  • The simple moving average
  • Adjusting the moving averaging
  • Multiple moving average
  • Moving average convergence-divergence

E.  Measuring Momentum

  • Exploring the concept of momentum
  • Pondering the trickier aspects of momentum
  • Applying momentum
  • Relative Strength Index
  • Using the rest of the price bar – the scholastic oscillator

F. Estimating Volatility

  • How volatility arises
  • Embracing volatility
  • Measuring volatility
  • Applying volatility measures – Bollinger bands

G. Ignoring Time: Point-and-Figure Charting

  • Visualizing what’s important
  • Applying patterns
  • Projecting prices after a breakout

H. Combining Techniques

Reviewing the two classics
Introducing complexity
Calculating positive expectancy technically
Efficient entries and ruthless exits – setup

I. Developing a Trading Plan

  • Trading styles
  • Day trading
  • Range trading
  • Buying on breakouts
  • Swing trading
  • Position trading
  • Other trading setups
  • Testing your trading plan

J. Should You Build a Trading System

  • Defining a trading system
  • Why mechanical systems fail
  • Following big-picture rules
  • Buying a trading system

Who Will Train You

Ricky-SoRicky So, CIS, RFP®

Ricky So, CIS, RFP® has 25 years of experience in the financial services industry. He is currently an Independent Financial Adviser at Rampver Strategic Advisors. He is also Chief Knowledge Officer on Investment Planning of Wealth Management Center for Communications and Research Inc.

Prior to this, he held various positions at Philam Asset Management, Inc., the last of which was SAVP, Head of Training. Ricky was a Portfolio Manager at Queensland Tokyo Commodities, Areas Sales Supervisor at CIGNA Worldwide, Sales Department Head at Imperial Commodities, and an Account Executive at Onapal Philippine Commodities.

Ricky has been exposed to the international market since the early 90’s on futures and forex. He started learning about the US stock market in early 2000, and has been investing in US stocks from 2008 to the present.

Ricky is very active in the financial services community, using his expertise in training financial professionals. Most recently, he is a Lecturer on Managing Equity Portfolio for the Chartered Wealth Manager (CWM®) Program, Training Faculty for RFP Philippines, Portfolio Management Lecturer for AIM-EXCELL Strategic Investmet Management Program, Stock Market & Technical Analysis Lecturer of Global Investor’s Center Philippines, Founder and Facilitator of PAMI Investment Clubs, Lecturer at the Investment Company Representative Certification Seminar.

Gavin-LeeProf. Gavin Cheng Lee, CPA, CIA, MSF, CFA

Prof. Gavin Cheng Lee, CPA, CIA, MSF, CFA is the Vice-President for Academic Relations and Program Director of the Chartered Financial Analyst Society of the Philippines, Inc.

He is an Assistant Professor at Department of Accounting and Finance of the University of the Philippines. where he teaches on Fundamental Accounting, Advanced Accounting, Management Accounting, Auditing Theory, Financial Derivatives, Corporate Finance, Macroeconomics, and Financial Risk Management.

Gavin is a Certified Public Accountant (CPA), Certified Internal Auditor (CIA), and a Chartered Financial Analyst (CFA).

He has a Master of Science in Finance degree and a Bachelor of Science in Business Administration and Accountancy degree, both at the University of the Philippines-Diliman.

Date and Venue

November 8, 22, 29, and December 6, 2014, 9am-12nn
COL Training Center, 24F East Tower, PSE Centre, Exchange Road, Ortigas Center, Pasig City

Course Fee

  • Early Bird: P12,000+VAT only
  • Regular Rate: P24,000+VAT only

Visit the website of Stock Market Academy to register for this seminar.