September 30, 2017 - 9:30 am
December 9, 2017 - 2:00 pm
The Certified Digital Marketing Specialist in Strategy and Planning introduces you to digital communications, and helps you to develop a measured and well-considered strategy and coherent plan for your organization, that will stand up to the rigor and scrutiny of board-level decision making.
This course will help you to refine planning capabilities in key areas from social customer service and digital communications, to budget and personnel. You will learn to contextualize key digital areas including SEO, PPC, digital display advertising, email marketing, mobile marketing, and social media marketing, as well as analytics.
Who is this program for?
A specialist certification, this program is aimed at anyone involved with planning a digital strategy for their organization, or who is likely to
be involved in this area in the future and would like a comprehensive understanding of the field.
What can you expect?
The certification introduces participants to digital communications, and helps them develop a measured and well-considered strategy and coherent plan for their organization, that will stand up to the rigor and scrutiny of board-level decision making.
What will you learn?
You will gain a comprehensive understanding of all aspects of digital strategy and planning including budgeting, personnel selection, analytics, reputation management and social customer service.